Jennifer Lopez Launches New Footwear Line for DSW

February 14, 2020

Walking in Jennifer Lopez’s shoes is about to get much easier.

On the heels of her explosive Super Bowl Halftime Show performance, the pop diva is launching a new line of footwear and handbags entitled JLO Jennifer Lopez that will be sold exclusively at DSW.

"Since the beginning of my career, I've wanted to do it all - music, mov­ies, and fashion. There are so many facets to my career, and that's what I wanted to bring to my collection with DSW," the global superstar said in a statement.

While she may be used to throwing on her Louboutins, J.Lo joined forces with the shoe chain in order to make the merchandise accessible to everyone.

“DSW is the perfect partner to reach a broader audience,” she continued. “It's my hope that people can find shoes they love and express multiple sides of themselves, all while remaining true to their most authentic self."

The collection is inspired by the “Hustlers” star’s three favorite cities.

“We’re bringing the downtown street style that represents New York, some old Hollywood glamour and a vibrancy that’s representative of Miami,” Lopez added.

The “Waiting for Tonight” singer flaunted a pair of animal print stilettos from the collection decked out in a matching motorcycle jacket and bikini bottoms in a photo she shared to Instagram.

“I’m so excited to announce the launch of JLO JENNIFER LOPEZ­, my new footwear collection designed by me,” the 50-year-old captioned the flawless black and white shot.

The DSW website has a sneak peek at other glittery heels from the line and is offering fans access to an early pre-sale on March 9th. The entire collection will become available a week later on March 16th.

The cost of the shoes are said to be in the $59 to $189 range, according to People.

Lopez’s love don’t cost a thing and her shoes aren’t too pricey either!

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